$700K in 90 Days: How Onepiece Scaled Paid Social from $0 to a 10x ROAS
The Brand
Onepiece is a Norwegian fashion brand that pioneered the “slackerwear” trend with their signature onesies. Blending comfort with style, they created a unique niche in the loungewear market, gaining a cult following among celebrities and influencers. With a strong organic presence and a bold, laid-back aesthetic, Onepiece became a go-to brand for those looking to make a statement while staying comfortable. Their collections evolved beyond onesies to include premium casualwear, further solidifying their position as a fashion-forward brand.
The Problem
Despite their success, Onepiece had never used Meta Ads and assumed paid social wouldn’t be profitable for their brand. Their main challenges included:
- No Existing Meta Ads Strategy: They relied solely on celebrity collaborations and organic marketing for growth.
- Uncertainty About Scaling Paid Social: With no prior experience in Facebook and Instagram ads, they were unsure how to generate strong returns.
- Aggressive Revenue Goals: They needed to generate at least $100K per month from Meta Ads while maintaining a 5x return on ad spend (ROAS).
To achieve these ambitious goals, they needed a structured paid social strategy from the ground up.
“Heavy Head Social helped us launch and scale Meta Ads faster than we ever expected, turning it into a game-changing revenue driver.”
Their Goal
Onepiece aimed to successfully launch and scale Meta Ads for the first time, turning paid social into a profitable and reliable revenue stream. Their goal was to generate $100K per month in new revenue from Facebook and Instagram while ensuring a minimum 5x ROAS.
They needed a structured approach that would allow them to scale quickly across multiple markets, drive consistent daily sales, and reduce reliance on organic and influencer-driven sales. At the same time, they wanted to maintain their premium brand image without resorting to heavy discounting.
The Strategy
Using the Fashion Growth Framework, we built a Meta Ads strategy tailored for rapid scaling:
- Multi-Market Funnel Setup: Launched seven funnels across key regions, including the UK, US, and multiple European markets.
- Cold Audience Expansion: Shifted budget towards untapped cold audiences, moving beyond retargeting and brand-loyal buyers.
- Creative Testing System: Leveraged celebrity endorsements to create high-performing ad creatives that resonated with new audiences.
- Strategic Budget Allocation: Used data from initial retargeting conversions to guide cold audience budget splits for maximum efficiency.
- Product Launch & Flash Sales Strategy: Created high-impact product launch and sale campaigns to generate demand and boost cash flow.
The Result
In just 90 days, Onepiece saw incredible growth from their first-ever Meta Ads campaigns:
- $700K in New Revenue: Generated entirely from paid social within three months.
- 10x ROAS Achieved: Surpassing their 5x target and proving Meta Ads could be a major growth driver.
- Consistent $5K–$6K Daily Sales: Quickly scaled from zero to thousands in daily revenue through Facebook and Instagram.
These results showed how a structured strategy could turn paid social into a powerful revenue channel—even for a brand that had never run Meta Ads before.
Onepiece’s success proves that with the right strategy, Meta Ads can be a major driver of growth—even for brands starting from scratch.
Ready to transform your fashion brand’s growth?
Curious if we can deliver results like these for your brand? Book your Fashion Growth Strategy Call today.
Let’s chat—no pressure, no obligations. Just actionable insights tailored to your growth goals.
More case studies.
Shopdenoa
Increased their annual revenue by 162% while increasing the MER by more than 100% to close to 8x.
162%
Year On Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Over 10,200 new customers generated profitably in the first 4 months of working together.
311%
Increase In Revenue
$100k+
Record Sales Day
Carved
Increased profitability by 38% in the first 90 days of working together.
$200k
Increase In Revenue
48%
Increase In Hook Rate
OOSC Clothing
Increased their monthly revenue profitably by 350% in the first 6 months of working together.
350%
Increase In Revenue
529%
Meta Sales Increase
Holy Pals
Increased their Q4 revenue by 196% year on year while increasing the MER by over 60% to 6x.
196%
Year On Year Growth
583%
Meta Sales Incresase
Olympvs Jeans
Increased their monthly revenue profitably by 533% in the first 5 months of working together.
533%
Increase In Revenue
4.3x
Marketing Efficiency Ratio
Grass Fields
A new record sales day and month with over $1.3m in revenue generated in 4 months.
266%
Increase In Revenue
$1.3m
In Revenue Generated
Izabel London
Increased their revenue by 50% while increasing their Marketing Efficiency Ratio by 103%.
103%
MER Increase
50%
Increase In Sales
Onepiece
Generated $700k from Meta Ads in 90 days at a 6.37x ROAS.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Bella Ella Boutique
Over $1 million additional revenue in the first 4 months of working together.
$1.07m
Additional Sales In 4 Months
$25k+
Record Sales Day
