We're built different, because we've been in your shoes
At Heavy Head Social, we don’t just specialise in fashion; we are fashion.
Founded by former fashion brand owners with over 15 years of experience in international apparel businesses, we know the pressure of hitting revenue goals, the pain of navigating seasonality, and the joy of seeing your products loved by real people.
We’ve walked the same path as you, so we understand what makes fashion brands tick—and what makes them grow.
Why we exist.
The fashion industry is unique. Success doesn’t just come from clever ads or flashy campaigns; it’s about understanding the nuances of product timing, creative resonance, and customer behaviour. Most agencies treat every eCommerce brand the same. We don’t.
Heavy Head Social was born to bridge the gap between agency performance and industry understanding.
Our mission is simple: to help fashion and apparel brands grow sustainably by focusing on the metrics that matter—revenue, ROAS, aMER, and long-term profitability.
Our Story
Christiaan and Hollie each began their journeys in fashion from different corners of the industry.
Christiaan was busy running fashion stores in the Netherlands, while Hollie was leading retail management teams—training 900 staff to launch Boston’s first Primark store.
With years of experience in the industry, they saw firsthand how challenging it was for fashion brands to scale sustainably. That shared understanding and passion for growth led to the creation of Heavy Head Social.
In 2017, Christiaan launched the agency to help fashion brands scale through data-driven marketing strategies. By 2020, Hollie joined as Head of Operations, bringing her expertise in leadership and organisation to transform rapid growth into long-term success.
Since then, Heavy Head Social has helped over 100 stores in 12 countries generate more than $150 million in sales.
Our Approach
Our proprietary Fashion Growth Framework is the backbone of everything we do. It’s a tried-and-tested system designed specifically for fashion eCommerce, combining:
- Expert Meta Ad strategies
- A deep understanding of fashion cycles and customer psychology
- Data-driven insights to optimise for growth while maintaining profitability.
- A hands-off, results-focused approach so you can concentrate on building your brand.
No guesswork. No generic playbooks. Just results-driven systems tailored to your growth.
Our Mission
At Heavy Head Social, our mission is to empower fashion and apparel eCommerce brands to scale sustainably, profitably, and confidently.
We work with brands that:
- Focus on long-term growth over quick wins.
- Value crafting exceptional products and building meaningful customer relationships.
- Want a hands-off, results-driven approach to Meta Ads, so they can focus on what they do best—product, creative, and strategy.
By combining industry expertise with data-driven marketing, we help brands crack the 7-figure mark and build a lasting connection with their customers.
Let's talk.
Fashion is challenging, but growth doesn’t have to be. Whether you’re looking to scale a new brand or refine your approach to Meta ads, Heavy Head Social is here to help.
Real success stories.
Explore the stories behind $150 million in profitable revenue growth for fashion brands across the globe.
Shopdenoa
Increased their annual revenue by 162% while increasing the MER by more than 100% to close to 8x.
162%
Year On Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Over 10,200 new customers generated profitably in the first 4 months of working together.
311%
Increase In Revenue
$100k+
Record Sales Day
Carved
Increased profitability by 38% in the first 90 days of working together.
$200k
Increase In Revenue
48%
Increase In Hook Rate
OOSC Clothing
Increased their monthly revenue profitably by 350% in the first 6 months of working together.
350%
Increase In Revenue
529%
Meta Sales Increase
Holy Pals
Increased their Q4 revenue by 196% year on year while increasing the MER by over 60% to 6x.
196%
Year On Year Growth
583%
Meta Sales Incresase
Olympvs Jeans
Increased their monthly revenue profitably by 533% in the first 5 months of working together.
533%
Increase In Revenue
4.3x
Marketing Efficiency Ratio
Grass Fields
A new record sales day and month with over $1.3m in revenue generated in 4 months.
266%
Increase In Revenue
$1.3m
In Revenue Generated
Izabel London
Increased their revenue by 50% while increasing their Marketing Efficiency Ratio by 103%.
103%
MER Increase
50%
Increase In Sales
Onepiece
Generated $700k from Meta Ads in 90 days at a 6.37x ROAS.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Bella Ella Boutique
Over $1 million additional revenue in the first 4 months of working together.
$1.07m
Additional Sales In 4 Months
$25k+
Record Sales Day
