$1.3M Revenue in 4 Months: How Grass-Fields Achieved a 7.6x ROAS with Meta Ads
The Brand
Grass-Fields is a fashion brand dedicated to creating high-quality, African-inspired clothing that celebrates heritage and individuality. Known for their bold prints and ethical production, they have built a strong following among customers who value authenticity, craftsmanship, and vibrant fashion.
With a focus on sustainability and storytelling, Grass-Fields offers a unique collection of statement pieces that stand out in the market. Their mission is to bring African-inspired designs to a global audience while maintaining the highest standards of quality and cultural appreciation.
The Problem
Grass-Fields had strong branding and a loyal audience, but they faced major obstacles in scaling their Meta Ads:
- Insufficient Ad Spend: Their previous agency was only spending $7,000 per month, limiting their ability to scale.
- No Clear Growth Strategy: Their campaigns lacked structure, making it difficult to allocate budget effectively and scale profitably.
- Missed Opportunities in Product Promotion: Without a refined ad strategy, they weren’t fully capitalising on their best-selling collections, leading to inefficient budget distribution
They needed a strategy that would allow them to unlock their full revenue potential while maintaining a profitable return on ad spend.
“Heavy Head Social delivered a strategy that helped us scale fast and achieve incredible results.”
Their Goal
Grass-Fields set an ambitious goal: to generate over $1M in revenue from Meta Ads within a few months while maintaining strong profitability. To achieve this, they needed a scalable campaign structure that could support increased ad spend, improved conversion rates to maximise efficiency, and a higher ROAS to ensure sustainable growth. With key seasonal opportunities ahead, they required a strategy that would allow them to scale rapidly while keeping acquisition costs under control.
The Strategy
We implemented the Fashion Growth Framework to restructure their Meta Ads and scale effectively. The key strategies included:
- The Fashion Accelerator Funnel: Built a four-stage funnel to manage increased ad spend efficiently and optimise performance at every stage.
- Creative Testing System: Allocated 10% of the daily ad budget to continuously test new creatives, ensuring the highest-performing ads received the most investment.
- Traffic Diversification: Directed traffic strategically between product pages and collection pages to balance stock levels and maximise conversions.
- Flash Sales for Rapid Revenue: Deployed high-impact flash sales, including a pre-Black Friday campaign that generated $100,000 in a single day.
- Pre-Warming for Collection Launches: Built anticipation with pre-warming campaigns, leading to $30,000–$40,000 sales days for new product releases.
The Result
Grass-Fields’ Meta Ads transformation delivered exceptional results:
- $1.3M in Revenue: Generated within just four months.
- 7.6x ROAS: Achieved through optimised funnel structuring and creative testing.
- $100,000 in a Single Day: Achieved through a high-impact flash sale, demonstrating the power of strategic campaign structuring and audience pre-warming.
- Massive Scaling Success: The brand went from underperforming campaigns to a structured, profitable Meta Ads strategy that could sustain long-term growth.
These results proved how a structured approach can turn an unoptimised ad account into a high-revenue, scalable channel.
Grass-Fields’ success showcases how the right Meta Ads strategy can unlock massive revenue growth while maintaining efficiency.
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