196% Q4 Sales Growth: How Holy Pals Scaled for Peak Season with Meta Ads
The Brand
Holy Pals is a family-owned children’s pajama brand that blends faith and fashion. Known for their Bible story-inspired sleepwear, they create meaningful, high-quality designs that resonate with Christian families. With a strong community following and a unique product offering, Holy Pals has carved out a niche in the faith-based apparel market.
The Problem
Holy Pals had found success on a smaller scale but struggled with key challenges that limited their ability to scale profitably:
- Low Meta Ad Spend: While their existing ads had decent returns, their budget wasn’t high enough to drive significant growth.
- Stock Limitations: They had low stock at the start but needed a strong strategy in place for when new collections arrived.
- Scaling for Q4: With high demand expected for Christmas, they wanted to build momentum early to maximise seasonal revenue.
To meet their ambitious goals, they needed a structured approach to scale efficiently.
“Heavy Head Social helped us maximise Q4 and scale profitably—we hit record sales without losing efficiency.”
Their Goal
Holy Pals aimed to scale their Meta Ads ahead of Q4, ensuring they could capitalise on peak-season demand while maintaining strong returns. They wanted to drive brand awareness, attract new customers, and maximise revenue during the holiday period. Additionally, they needed a strategy that could offset stock limitations while building momentum for sustained long-term growth.
The Strategy
Using the Fashion Growth Framework, we structured a strategy tailored for Holy Pals’ growth goals:
- Efficient Budget Scaling: Focused on increasing MER and building consistency before ramping up spend for Q4.
- Creative & Audience Testing: Launched extensive testing to find top-performing creatives and refine audience segmentation.
- Broad & Granular Targeting: Ran national U.S. campaigns while layering in location-based targeting for high-density Christian areas.
- Pre-Warming for Christmas: Implemented pre-season campaigns to prime audiences ahead of holiday sales.
- Pre-Order Strategy: Offset supplier delays with an early October pre-order campaign, achieving a record 28x ROAS in its first week.
The Result
Holy Pals saw incredible success from their revamped Meta Ads strategy:
- 196% Q4 Sales Growth: Sales nearly tripled compared to the previous year.
- 206% Revenue Increase in November: Driven by a strong Black Friday strategy.
- 583% Increase in Facebook Purchase Value: Achieved with a 3.5x year-on-year spend increase.
This transformation allowed Holy Pals to scale successfully while maintaining strong profitability.
Holy Pals’ success proves that with the right Meta Ads strategy, peak season can drive massive, sustainable growth.
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