103% Increase in MER: How Izabel London Achieved Scalable Growth
The Brand
Izabel London is a contemporary fashion brand celebrated for stylish, affordable collections that blend trend-led designs with timeless wardrobe staples.
With a focus on empowering modern women through versatile, high-quality fashion, the brand has built a loyal customer base.
The Problem
Despite their strong reputation, Izabel London faced key challenges that limited their growth potential:
- Underperforming Campaigns: Their Meta Ads delivered an MER of just 4.31x, well below their growth targets.
- Over-Reliance on Repeat Customers: A significant portion of revenue came from existing customers, leaving untapped opportunities in acquiring new ones.
- Missed Revenue Opportunities: Stagnant AOV and an underutilised email list left valuable growth potential unexplored.
Izabel London’s campaigns felt stuck, and they needed a solution to break through their growth plateau and scale profitably.
“The Heavy Head team is efficient, organised, and data-driven—a real game-changer for our growth.”
Their Goal
Izabel London sought to scale their paid social campaigns while maintaining profitability and alignment with seasonal trends. They aimed to significantly improve their ROAS and MER, attract more first-time customers, and grow their email list to drive reconversions. Their ultimate objective was to achieve consistent, scalable growth while ensuring campaigns reflected their brand’s stylish and accessible identity.
The Strategy
Using the Fashion Growth Framework, we designed a tailored approach to address their challenges and deliver sustainable results:
- Customer Acquisition Focus: Shifted the campaign strategy to prioritise new customer acquisition, creating a more balanced revenue model.
- Optimised Campaign Structure: Revamped their Meta Ads setup to maximise budget allocation and drive efficiency across product categories.
- Creative That Converts: Collaborated on on-brand, seasonal creatives to better engage their ideal audience and boost CTR.
- Upselling and Email Growth: Developed upsell opportunities to boost AOV and implemented strategies to grow their email list, creating a pipeline for repeat purchases.
- Real-Time Optimisations: Regular data analysis enabled us to scale successful campaigns and refine underperforming ones quickly.
The Result
Our partnership delivered transformative results for Izabel London:
- 50% Revenue Growth: Significant revenue increase driven by smarter targeting and campaign optimisation.
- MER Improvement: Boosted MER to 8.79x, more than doubling from 4.31x the previous year.
- Higher ROAS: Achieved a 20% increase in Facebook ROAS, unlocking opportunities for reinvestment.
- Increased AOV: Raised AOV by 13%, enhancing profitability per customer.
- Customer Acquisition Success: Reduced the repeat customer rate by 25%, maintaining high sales while focusing on new buyers.
These results weren’t just numbers—they represented a turning point for Izabel London, enabling their team to scale confidently and unlock new opportunities.
Before partnering with Heavy Head Social, Izabel London’s campaigns felt stagnant. Through our Fashion Growth Framework, they experienced measurable, scalable growth that transformed their business.
Ready to transform your fashion brand’s growth?
Curious if we can deliver results like these for your brand? Book your Fashion Growth Strategy Call today.
Let’s chat—no pressure, no obligations. Just actionable insights tailored to your growth goals.
More case studies.
Shopdenoa
Increased their annual revenue by 162% while increasing the MER by more than 100% to close to 8x.
162%
Year On Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Over 10,200 new customers generated profitably in the first 4 months of working together.
311%
Increase In Revenue
$100k+
Record Sales Day
Carved
Increased profitability by 38% in the first 90 days of working together.
$200k
Increase In Revenue
48%
Increase In Hook Rate
OOSC Clothing
Increased their monthly revenue profitably by 350% in the first 6 months of working together.
350%
Increase In Revenue
529%
Meta Sales Increase
Holy Pals
Increased their Q4 revenue by 196% year on year while increasing the MER by over 60% to 6x.
196%
Year On Year Growth
583%
Meta Sales Incresase
Olympvs Jeans
Increased their monthly revenue profitably by 533% in the first 5 months of working together.
533%
Increase In Revenue
4.3x
Marketing Efficiency Ratio
Grass Fields
A new record sales day and month with over $1.3m in revenue generated in 4 months.
266%
Increase In Revenue
$1.3m
In Revenue Generated
Izabel London
Increased their revenue by 50% while increasing their Marketing Efficiency Ratio by 103%.
103%
MER Increase
50%
Increase In Sales
Onepiece
Generated $700k from Meta Ads in 90 days at a 6.37x ROAS.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Bella Ella Boutique
Over $1 million additional revenue in the first 4 months of working together.
$1.07m
Additional Sales In 4 Months
$25k+
Record Sales Day
