529% Meta Ads Revenue Growth: How OOSC Scaled to Record Sales
The Brand
OOSC Clothing is a bold and colourful skiwear brand with a mission to bring fun and eco-friendly fashion to the mountains. Founded by two university friends, the brand combines retro designs with technical, sustainable fabrics made from recycled plastic bottles. Their unique blend of style and sustainability has made them a standout choice for riders and après-ski enthusiasts worldwide.
The Problem
Before partnering with us, OOSC faced several challenges that limited their growth:
- Low Ad Spend: They were spending only £2,000–£3,000 per month on Meta Ads, making it impossible to scale effectively.
- Growth Plateau: While their existing efforts delivered decent returns, they struggled to achieve consistent year-on-year growth.
- High Stock Levels for Peak Season: Entering the busy ski season with high inventory, they needed a strategy to scale fast while maintaining profitability.
OOSC needed a focused approach to scale their paid social campaigns and take full advantage of peak season demand.
“Heavy Head Social helped us scale rapidly while staying profitable—we couldn’t have achieved this level of growth without them.”
Their Goal
OOSC set out to significantly scale their Meta Ads performance during the critical ski season. Their main objectives were to increase new customer acquisition, drive revenue growth in their core UK market, and expand into new territories such as the USA.
They also wanted to maximise their ad spend efficiency while clearing high stock levels during peak season, all while solidifying their position as a go-to brand for vibrant, eco-friendly skiwear.
The Strategy
Using the Fashion Growth Framework, we developed a tailored Meta Ads strategy to maximise OOSC’s results:
- Scaling Ad Spend Strategically: Increased ad spend from £2,000–£3,000 per month to £33,000 per month, maintaining a strong MER throughout.
- Creative Optimisation: Focused on video creatives, which outperformed images in engagement and ROI, highlighting OOSC’s vibrant and fun brand identity.
- Custom Funnel Testing: Implemented extended buying cycle windows (e.g., 60-day social engagement and 30-day view content audiences) to align with the high average order value of skiwear.
- Pre-Warming Campaigns: Launched high-funnel warming campaigns ahead of key sales events like Bright Friday, ensuring audiences were primed and ready to convert.
- Market Expansion: Adapted high-performing UK campaigns for new markets like the USA, tailoring messaging to resonate with these audiences and leveraging their new regional websites.
The Result
OOSC’s Meta Ads campaigns delivered remarkable growth:
- 529% Revenue Growth: Achieved on Meta Ads compared to the previous year.
- 350% Overall Growth in 6 Months: A testament to the brand’s successful scaling efforts.
- 84% More New Customers: Introduced significantly more customers in their main market, the UK.
- Record Sales Months: Scaled ad spend to £33,000/month, driving consistent record-breaking results.
This transformation allowed OOSC to maximise peak season revenue and solidify their position as a leader in the skiwear niche.
OOSC’s success shows how the right Meta Ads strategy can unlock rapid, scalable growth during peak periods.
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