How We Help You Smash Your Growth Goals
These are the services we deliver.
What we do to help you grow is customised to where you are at in your journey. And everything we do has 1 focus.
Your profitable growth!
01
Growth Strategy
Strategy is the starting point of everything we do at Heavy Head Social. Our team has 45 years of fashion and retail experience combined.
That knowledge helps us develop an airtight strategy based around our audit and research, and your brand and KPIs. One that ensures your brand can fight off competition and excel.
We create a roadmap with the exact battle-plan we’ll use to turn your business into a 7 or 8-figure powerhouse.
02
Paid Social Advertising
Daily management and optimisation of your Facebook & Instagram, TikTok and Pinterest ad accounts.
Our performance orientated team has 1 goal in mind. To generate maximum ROI for every dollar spent on advertising.
Facebook & Instagram Ads / TikTok Ads / Pinterest Ads
03
Google Advertising
With Performance Max, Google Ads has turned into a powerhouse that needs to be part of any eCommerce strategy.
From Search to Shopping to top of funnel Performance Max campaigns. We can help you grow your revenue profitably.
Google Shopping / Search Ads / Performance Max / YouTube Ads
04
Email Marketing
There is no better channel than paid social to acquire customers at scale.
But to really profit in your eCommerce business you need to have robust Email Flows and a proper Email Campaign Strategy in place so you can sell to your newly acquired customers again and again.
This is where profit is made. Without this, you’re leaving serious money on the table.
05
SMS Marketing
SMS needs to be part of a full retention strategy. It’s key to to maximise your customer lifetime value and without it, you’re again leaving money (profit!) on the table.
Be careful though. Strategy and messaging for SMS are key. There’s a thin line between making customers love, or hate your brand.
06
Performance Creative
From creatives for your Paid Social Ads to your Email Flows and Campaigns. We know what converts and creates profit. We’ll create what we need using your existing assets.
And if more content is needed, we have a content creator solution to suit any brand.
Brands we've partnered with.
The Fashion Growth Framework.
Our process to get you from where you are now to where you want to be. We’ve developed this system over the years and perfected it with tens of millions of ad spend. It’s the ultimate combination of performance creative, world-class strategy and media buying and lifecycle marketing.
01
Audit
We take stock of your current assets. Auditing your ad accounts, products, creatives and website gives us crucial data on your business.
Specifically – what’s working. What isn’t. And where the growth opportunities are.
02
02
Strategise
Our team has 45 years of fashion experience combined. That knowledge helps us develop an airtight strategy based around the audit. One that ensures your brand can fight off competition and excel.
We create a roadmap. You approve it. See the exact battle-plan we’ll use to turn your business into a 7 or 8-figure powerhouse.
03
03
Implement & Test
We take this show on the road! Cautiously at first.
Our goal in this stage is to acquire data, validate the strategy and verify baseline KPI’s.
There is no wasted ad spend. Every brand is a little bit different. In this stage we need to understand the nuances of yours.
04
04
Optimise
We have gathered the data we need. Now it’s time to optimise.
Whether this is optimising the creative, changing the messaging in the funnel or working together on increasing your average order value. Everything from this point forward is about making sure we hit the baseline KPI’s.
Once this is complete, we’re ready for the fun part!
05
05
Scale
By now, your business metrics and stock positions are clear.
We also have scalable campaigns. Meaning every $1 spent on ads returns more than $1 (hopefully $4 -7).
It’s time to put the hammer down and increase ad spend. With our in-depth data analysis and performance-driven approach we create the right mix between advertising platforms and lifecycle marketing.
The result. Maximum profits and growth for your eCommerce fashion brand.
